The Insight-First Approach
Data vs. Insight
| Data | Insight |
| "Sales were $2.4M" | "Sales exceeded target by 20%" |
| "37% chose Option A" | "Option A is the clear winner" |
| "NPS dropped 5 points" | "Customer satisfaction is at risk" |
The Insight Pyramid
ACTION
What do we do?
↑
INSIGHT
What does it mean?
↑
DATA
What happened?
Most presentations stop at DATA. Great presentations climb to ACTION.
Headlines that Work
❌ "Q3 Revenue Data" ✅ "Q3 Revenue Beat Target by 20%"
❌ "Customer Survey Results" ✅ "Customers Want Faster Delivery"
❌ "Competitor Analysis" ✅ "We're Losing Ground on Price"
The Formula
[Metric] + [Direction] + [Context]
Examples:
- "Retention up 15% after new onboarding"
- "Support tickets down 40% with chatbot"
- "Market share at risk in West region"
One Slide, One Message
Every slide should answer: "What do I want the audience to remember?"
If you can't state it in one sentence, the slide needs to be split or simplified.