Choosing the Right Visual
Why Visuals Matter
Visuals are processed 60,000 times faster than text. The right visual can:
- Make data memorable
- Simplify complex ideas
- Create emotional connection
- Speed up comprehension
The Visual Selection Guide
Use a BAR CHART when:
- Comparing quantities across categories
- Showing rankings
- Example: "Revenue by Region"
Use a LINE CHART when:
- Showing trends over time
- Displaying continuous data
- Example: "Monthly Sales Growth"
Use a PIE CHART when:
- Showing parts of a whole (100%)
- Limited to 3-5 segments
- Example: "Market Share"
Use ICONS when:
- Representing concepts visually
- Creating scannable lists
- Making text more engaging
- Example: Values, features, steps
Use IMAGES when:
- Showing real products/people
- Creating emotional impact
- Breaking up text-heavy decks
The Data → Chart Quick Reference
| Your Data | Best Chart |
|---|---|
| Compare amounts | Bar chart |
| Show trend over time | Line chart |
| Show composition | Pie chart |
| Show relationship | Scatter plot |
| Show process | Icons/flowchart |
Common Mistakes
With Charts:
- 3D effects (hard to read)
- Too many data points
- Missing labels/legends
- Misleading scales
With Icons:
- Inconsistent styles
- Too many different icons
- Icons don't match concept
- No text labels
The "So What?" Test for Visuals
Before adding any visual, ask:
- Does this support my point?
- Can audience understand it in 3 seconds?
- Would text work better?
If you can't answer yes to #1 and #2, reconsider the visual.